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    Copywriting Academy

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    Course Content

    Sitting Down To Write
    Interactive Marketing – Copywriters Must Understand Targeting
    5 Tools I Use To Spy on a Market
    Creating Your Customer Avatar
    Sketching Your Funnel – The Power of Working Backwards
    Determine Which Style of Copywriting To Use
    Developing The Hook of Your Copy
    The Difference Between a Product & an Offer
    The Structure of an Offer
    Module 4: Building Action Pages: Opt-in & Registration Pages
    Introduction To Action Pages
    5 Things All Action Pages Must Have
    Creating Webinar Reg Pages
    Segway Pages – Boosting Conversions After an Opt-in
    Module 5: Writing High-Converting Emails
    Introduction
    Emails: The New & More Effective Cold-Call!
    The True Purpose of an Email
    The Data We Track in Emails
    Interview with Jimmy Kim: How To Get Your Emails DELIVERED
    The 3 Kinds of Emails & How To Build a True Relationship
    How I Actually Write My Emails: Conversational
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    Course Includes

    • 111 Lessons
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