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Course Content

Intro To Event-Based Marketing

Module 3

The Greatest Myth: Content Vs. Promotion

What Most Email Marketers Do and What Most SHOULD Do.

How To Combine Promotion with Content

Mailing Calendar Lifeline Examples

Perfect Mailing Calendar (Summary)

Module 4

Lessons in Sales Psychology: Writing Emails That Convert

3 Types of Emails

Writing Killer Subject Lines

“How Long Should Emails Be?”

Writing Killer Emails

How To Build a Powerful Relationship With Your List

Avoiding the Spam Trap!

Module 5

What is Event Based Marketing?

Using Bonuses to Create Scarcity and Conversions

Example of Event-Based Marketing

Module 6

Creating Social Proof To Build Authority

SEO Benefits of Social Engagement

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Course Includes

57 Lessons